Ready for a Steady Flow of ~40+ LEADS Per Month?

If Your Answer Is YES, This Is The System For You!

If the answer is YES to the questions above... book your services below to apply our proven strategies that inject quality leads into your business year around. Join The Trades Growth Team.

Your Campaign Manager

My Story

Having started my career in sales, I learned early how to sell. This knowledge coupled with a degree in Advertising, and the use of proven advertising and marketing strategies I have generated leads for companies looking to inject their business with a steady stream of quality leads.

What makes me a strong advertiser and marketer is my understanding of people and how they make purchasing decisions. My passion for this work keeps me motivated to help companies succeed in reaching their sales objectives.

Learn more about how I can apply this proven method to help you fuel your business growth. - Erica

The Growth Method Services

Social Media Advertising

Are you struggling to reach a steady stream of buyers year around?

Are word-of-mouth and other marketing efforts producing a limited number of leads per month leaving you yearning for more work and sales?

Ready to try a methods of advertising that can reach your buyers where they are -at the right time?

You've come to the right place. Feel Good Mktg utilizes the power of social media advertising to connect your company with motivated buyers by leveraging advanced targeting to aim your ads precisely at those most likely to purchase.

We get you showing up in social feeds right when and where your audience is and engage users scrolling through social media who are primed to discover their next product/service provider.


Don't just dream of growing your business, hiring more employees, and buying better equipment.

Reduce the stress of getting more clients by using our advertising system. If you can handle 8-12 more clients this month, this program is for you.

Ready to get more leads? Click on the button below or book another call to discuss our social media advertising system and how it can increase your opportunities for more profit.

AI Texting Agents

Ever wonder who is winning with ads?

I have to tell you... its the company who can get their lead to identify with them as a solution to their problem and those that respond to their inquiry quickly.

AI Texting Agents help with this process by expediting the initial conversation you will have with a prospect and get them primed for calls or video appointments.

You’re already making a smart move by investing in social media advertising. Now, it’s time to help you convert your leads!

Our AI Agents empower you to build on the success of your ads, ensuring every potential lead is acknowledged and offered the opportunity to meet with you.

Once a lead clicks on your ad, our AI Agents get to work. They automatically initiate a text conversation. You don’t have to wait hours (or days) to have the time to respond —customers can interact with your company right away.


Text messages has some of the highest open rates in marketing. Tapping into this channel with AI means you’re more likely to get responses—and more likely to convert browsers into customers who are ready to set appointments to buy your services.

The AI Agent responds with natural language, mirroring the warmth of a real agent. Customers feel heard, even as the AI handles multi- inquiries.

AI ensures faster response times and eliminates the risk of human error. Instant, accurate answers lead to higher satisfaction.


Discover how AI Texting Agents can supercharge your advertising investment and keep your company top-of-mind. You’ve already captured their attention—now, engage them instantly, nurture their interest, and convert them into loyal customers.

Click on the button below or book an appointment to further discuss how your company can benefit from AI text agents, today.

Sales Funnel

Landing Pages

You’ve already made a smart investment in social media advertising. Your AI texting agents are actively communicating with your leads at this point. Great job!

But, what about those people that want to get more information right now and online while you are top of mind.

That’s where a strategically designed sales funnel for your trade business can make all the difference.

Our comprehensive sales funnel solutions ensure that every lead is guided down a clear path of action whether it be a telephone call or getting pricing and better understanding what you have to offer - or all of these things.

We’ll craft compelling pages that resonates with your ad audience and entices them to take action.

Show potential customers why you’re the best at what you do. Share success stories or user-generated content that demonstrates real-world benefits and build credibility.

Drive conversions by adding time-limited discounts, bonuses, or exclusive deals. This encourages leads to take action sooner rather than later.

With our sales funnel solutions, you’ll maximize the impact of every single ad click. It’s time to bridge the gap between “interest” and “opportunity” in a way that delights your leads and drives revenue for your company.

Ready to see how a well-crafted funnel can transform your ad traffic into consistent sales for your trades business?

Contact us today to further discuss Sales Funnels or click on the button below. Let’s build a funnel that brings your marketing investment full circle

Online Reputation Management

In today’s competitive market, your reputation isn’t just important—it’s everything. Whether you’re a painter, remodeler, electrician, or roofer... potential customers rely heavily on online reviews to decide who they can trust with their projects. A lack of positive reviews or worse, negative ones, could be keeping your phone from ringing.

Reputation Management helps by helping you stand out in your area, boost your credibility, and increasing leads!

Running a construction business is hard work—you don’t have time to chase down reviews or worry about what’s being said online. That’s why we take care of it for you, leaving you free to focus on what you do best: delivering quality craftsmanship.

We know how to get your customers talking about you—in a good way. Our reputation management solution is designed to simplify and maximize your online presence:

  • Seamless Review Requests: We help you set up simple tools that make it effortless for your customers to leave reviews after a job well done.

  • Multi-Platform Strategy: From Google My Business to Yelp and beyond, we ensure your business shines wherever people search.

  • Real-Time Monitoring: Stay on top of your online reputation with alerts and updates so you never miss a chance to engage with feedback.

  • Custom Responses: We craft responses to reviews (both positive and negative) that showcase your professionalism and commitment to customer satisfaction.

Let's discuss this in further detail or if you are ready, click on the button below.

See What Your Investment Brings

Lead Generation Engine

Introductory Pricing

Online Ad Management

$1499

Normally $1799 Per Month

Creation of Ad Campaign with Strategy

Creation of Targeted Creative Images

Set & Tweak Budget for Performance

Monitor and Tweak Strategy

Track Performance with Analytics

Optional: Video Sales Letter: $329.00

Recommended Ad Spend of 1K per month

AI Booking Agent (SMS)

$499

Normally $699

Set Up and Training of AI Agent

Instant Response to Ad Inquiries

Natural Conversation with Prospects

Answers Questions Immediately

Sets Appointments for You

Low $184.99 per month

Low Cost 0.04 Cents Per Interaction

Sales Funnel Landing Pages

$399

Normally $549

3 Pages: Inform, Book, & Thank You

Communicate Your Offering

Present Discounts, Coupons, Vouchers

Present Social Proof; Testimonies

Book Way More Appointments - Calendar Integration

Convert Your Leads

Low $74.99 per month

Reputation Management

$479

Normally $599

Get More Favorable Reviews

Get more Leads

Training on Responses to Reviews

Listing Management

Premium Backlinks

Low $179.99 per month

Low Cost 0.04 Cents per SMS interaction

Frequently Asked Question

What services does your agency offer?

We specialize in a comprehensive suite of digital marketing services, including social media advertising, sales funnel creation and optimization, and AI-powered Responder Agents. Our goal is to help businesses drive quality traffic, capture leads, and increase conversions.

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How do you approach online advertising campaigns on social media?

I conducts in-depth market research and competitor analysis to develop data-driven strategies. Then create custom ad campaigns tailored to your target audience, then continuously monitor and optimize ads to maximize ROI. Also, focusing on the right platforms—Google, Facebook, Instagram —to reach your ideal customer at the optimal time.

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Will I have control over my advertising budget?

Yes! I work within your specified budget, generally 1K, giving you full transparency on a weekly basis. I regularly review with you performance metrics to optimize spend, ensuring your budget is allocated effectively to generate the best possible results.

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How long does it typically take to see results with ads?

While every business and industry is different, most clients see lead generation right away and the number of leads increase after the learning phase of the medium (Google, Facebook, Instagram) within a few weeks of launching a campaign. I ask for a 3 month commitment to see real results. Over the following months, I refine the strategies and optimize based on data analysis, leading to steadily increasing conversion rates and overall ROI.

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What type of companies do you work with?

The Trades Marketing, LLC works with construction trade companies such as: HVAC, Electrician, Home Repair, Home Renovation, Carpet Installers, Glaziers, Carpenters, Painters, and other construction trade companies. We focus on each trade and provide individual use case information and suggestions on how to improve revenue using The Growth Method System. In some cases, consulting, and showing the client how to close the sale.

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How do you measure success or ROI for your services?

I track key performance indicators (KPIs) such as click-through rates, conversion rates, cost per lead, and return on ad spend. For sales funnels, I monitor drop-off points, customer lifetime value, and overall sales growth. For AI Responder Agents, I look at engagement rates and lead qualification metrics with booked appointments. This data is compiled into easy-to-understand reports so you can see the tangible impact on your bottom line.

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Blog & Articles

ads for pipeline growth

5 Ways Social Media Ads Can Fill Your Construction Pipeline Year-Round

January 30, 20253 min read

The 5 ninja ways social media advertising can fill your pipeline all year long! 🥷

1. Target the Right Audience with Pinpoint Accuracy

Why It Matters: Construction companies typically serve local markets or specialize in specific project types (e.g., home remodel). Social media platforms like Facebook and Instagram allow you to drill down based on geography, age, interests, and even behaviors.

How to Do It:

  • Geo-Targeting: Narrow your ads to target homeowners or business owners in your service area.

  • Interest-Based Targeting: If you specialize in kitchen renovations, for instance, zero in on people who have expressed interest in home improvement or design.

  • Lookalike Audiences: Upload your existing client list to create a lookalike audience, tapping into a broader pool of people who share similar demographics and interests as your best customers.

Result: By connecting to the right people, every dollar you invest in ads has a greater potential to yield high-quality leads.

2. Leverage Year-Round Campaign Themes

Why It Matters: Construction work has peaks and valleys, which can make planning a challenge. Seasonal campaigns, however, allow you to capture leads even when homeowners/businesses have just started to think about a future project.

How to Do It:

  • Seasonal Promos: Offer winter discounts or highlight how spring is the perfect time for home renovations.

  • Educational Content: Teach prospective clients about fall maintenance, new construction trends, or energy-efficient home upgrades.

  • Event-Driven Ads: Holidays or local community events can be tied into your campaigns to engage potential clients and stand out in their feeds.

Result: Keeping steady seasonal or event-driven messaging ensures that you remain top-of-mind, regardless of the time of year.

3. Showcase Projects with Eye-Catching Video

Why It Matters: Construction is a highly visual industry. Clients want to see your beautiful examples of your work before they commit to a consultation. Videos can showcase the quality of your craftsmanship far better than text and still images.

How to Do It:

  • Before-and-After Series: Demonstrate the transformation of a kitchen remodel, deck build, or new commercial space.

  • Video Tours: Walk prospects through your project sites, highlighting quality, safety, and innovative design elements.

  • Testimonials & Client Stories: Short video clips of satisfied customers talking about their experience can boost credibility and create a more personal connection.

Result: Videos that demonstrate your expertise help potential clients trust your brand and envision the results you can deliver for them.

4. Use Strategic Lead Magnets and Forms

Why It Matters: Social media ads often fail when they ask for the sale too quickly. Most prospects need more information before making a decision. Offering a lead magnet—something valuable in exchange for a potential client’s contact information—bridges this gap.

How to Do It:

  • Free Guides or Checklists: Offer a “Home Renovation Budget Planner” or “Top 10 Questions to Ask Your Contractor.”

  • Webinars or Virtual Tours: Host a short webinar on what to expect during a major renovation or how to prep for a new construction project.

  • Simple Lead Forms: Use in-app lead form ads on platforms like Facebook to streamline data collection. Once someone submits their information, you can follow up directly by email or phone.

Result: You’ll build a warm list of prospects who have already expressed a clear interest in what you do, making them more receptive to further communication.

5. Track, Refine, and Retarget

Why It Matters: In the construction field, a lead might take weeks or months before pulling the trigger on a project. Staying visible during that decision-making process is crucial.

How to Do It:

  • Pixel Installation: Install the Facebook Pixel and Google Analytics on your website to monitor user behavior and build custom audiences.

  • Retargeting Ads: Serve follow-up ads to people who visited your site but didn’t contact you, or those who engaged with your lead magnet.

  • Ongoing Optimization: Watch your ad performance metrics—like click-through rates (CTR) and conversion costs—and refine your targeting, visuals, and messaging to continually improve.

Result: Retargeting and optimization allow you to stay in front of interested prospects, nudging them closer to a conversation without wasting ad spend on those who aren’t a good fit.

Hope this list helped with different ways you can utilize social media ads to increase your pipeline. Please send your questions to [email protected].

pipeline growthconstruction advertisingsocial media advertisingcontractor advertising
blog author image

Erica Galindo

Campaign Manager, The Trades Marketing

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Office: Sunnyvale, California

Call 408 438-4838

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The Trades Marketing, LLC - Sunnyvale, California